27 years of excellence in
wood processing

SARAL is one of the largest hardwood processing factories in Romania. Since 1999 we use our passion for wood and technological precision to offering the highest quality products – from lumber to custom highly-engineered components.

Our History and Evolution

From idea to workshop
to leader in hardwood
processing

1956

A still very young Luciano Sileoni is gaining experience in the Farroni carpentry workshop: during the day he did what his boss told him to do, during the evening he worked for himself.

1967-1993

Evolution of the group

The development of LUBE Group and the factory in Fontevannezza, Italy, with a clear goal towards globalisation.

1998

The founding of SARAL Prod Romania

A lot of ground was purchased in the region of Moldavia and a medium-sized workshop was build. One of the steps of the international expansion of the group.

1999

Main factory building

An extra 3000 m2 of production spaces were added to the existing facilities. The main factory is also equipped with the latest systems and industrial machineries, all made and imported from Italy.

2001

Main cyclone tower

A huge investment at the time that doubled the costs of the building itself, that allowed the automated collection and separation of sawdust at an industrial level.

2003

World’s largest

With over 75.000 kitchens manufactured per year reaching 76 countries worldwide, Lube Group becomes the biggest furniture manufacturer in the world, and SARAL one of its key suppliers, exporting trucks of massive hardwood components towards Italy every month.

2004

Drying Kilns

4 industrial-sized kilns were manufactured and imported from Italy. It was a great investment that enabled SARAL to dry up to 320 cubic meters of timber at once. A huge step towards shrinking manufacturing costs and increasing quality.

2005

Expansion of production capacity

We are installing modern cutting and drying lines, increasing processing capacity and paving the way for export.

2008

Blacksmith turns carpenter

Kilian Trenkle invents the first FeetUp yoga chair in his father’s blacksmith’s workshop in Pfronten, Germany. This future star product along with a passion for product design will be the main motivation to purchase SARAL some years later.

2010

Debut on the international market

We deliver the first orders to Germany and Austria. Foreign partnerships become a constant.

2015

Launch of the finished product range

We move from lumber to refined products: components, decorative elements, furniture.

2018

German takeover

Blacksmith meets carpenter. Kilian and his Romanian partner purchase the Romanian manufacturing operations of the LUBE group, changing the vision for the factory towards more refined products.

2019

Launch of the finished products line

Now under German supervision and with a big machinery update, SARAL strongly expands and diversifies its capabilities and enters a new era of manufacturing.

2020

CNC technology and custom machining

To keep up with demand and technologies, we developed a small farm of CNC machines and lasers, that will enable us to offer new services and better solutions to clients in architecture, interior design and construction.

2021

Launch of the sewing line

Following high customer demand for upholstery and stitching in connection to our woodworking services, we also integrated a dedicated heavy-duty sewing and assembly line that should cover complex production needs.

2023

Complete modernization

We invest in energy efficiency, sustainable raw materials and a new digital control system.

2025

European expansion & online platform

We are launching the new website, with a virtual showroom and ordering system for partners across Europe.

Our team

A team united by
passion for wood

Gabriel Colceriu

Technical Manager

Andrei Cojocaru

General Manager

Mihaela Radu

Quality & Innovation Manager

Ionuț Enache

CNC Technician & Customization

Eugenia Rotariu

Technical Manager

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Completed projects
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Happy customers
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Dedicated employees
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Ongoing contracts
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Wood has taught us patience, respect for nature and the importance of detail. For over 25 years, we have been processing it with care and responsibility, transforming each log into a product that lasts a lifetime. At SARAL, quality is not a random result – it is our promise.

The SARAL Team

An image is worth 1000 words

Each image, a testimony of our passion

What our partners say
about SARAL

Our work speaks for itself, but trust is built over time.

SARAL a long-term partner

Working with SARAL has been a dream with top results. Their reliability and attention to detail have convinced us to return with each new project we want to develop.

Experienced solutions

We were impressed by the professionalism and experience of the team. They gave us original technical solutions that lead to an efficient production and timely delivery – rare attributes in this industry!

Impressive track record

We have been working with SARAL for over 10 years and every order has met our high standards. They also handle all logistics and proved to be a serious partner with a strong vision.

Expert Consultance

We value our collaboration above the manufacturing process! Your design skills and experience have brought excellence to our products and enabled us to reach global markets.

Our International Outreach

Local manufacturing, global delivery

We manufacture in Romania and proudly export to partners around the world.

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Why choose SARAL?

Our expertise is always at your disposal.
We don’t compromise often, we go the extra mile for the optimal result and we always deliver.

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27 years and counting

We are among the oldest hardwood processing factories in Romania, with hundreds of projects as experience.

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Premium results

We found quality at the intersection of good materials, efficient processes and skilled humans.

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Concept to product

Our team will turn your raw idea into reality — fast, scalable, and repeatable.

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Sustainable production

We use responsibly sourced timber and efficient processes that respect both your standards and the environment.

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Whether you have a simple question or want to develop a new idea, we might be the partner you were looking for.

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